Joe Namath for Beautymist Pantyhose

In 1974, Joe Namath aired on a commercial to endorse Beautymist Pantyhose. Joe Namath is a hall of fame NFL quarterback that played for the New York Jets. Joe Namath was a quarterback that craved the attention of the New York spotlight airing on television in numerous occasions, earning himself the nickname "Broadway Joe." His endorsement of Beautymist Pantyhose, however, is probably his most controversial, but memorable appearance.

In Joe Namath’s 1974 commercial endorsement of Beautymist pantyhose, the product was being advertised with the slogan, “everything looks better with Beautymist.” Beautymist was selling their line of pantyhose for $1.69 on the commercial that Joe Namath aired in.

Despite any success that this commercial had, it was definitely controversial for the time. While comical, it seemed tasteless of Joe Namath to show himself off in pantyhose for the commercial. This commercial is considered by many viewers to have begun the era of athlete sex symbols in television.

After the public’s reaction to the commercial, Joe Namath probably wasn’t the best candidate to endorse Beautymist pantyhose. In the commercial Namath wore the pantyhose saying, “If Beautymist can make my legs look good, imagine what they’ll do for yours.” Joe Namath is a football player and hopefully doesn’t normally wear pantyhose. So how can he possibly be knowledgeable about the pantyhose to endorse the product?

Realistically, it wasn’t the intention of Beautymist to provide an informative commercial on their product. The commercial was merely a ploy to draw attention to their product. Given this goal, Beautymist definitely did draw attention to their product and can be considered a successful advertising campaign.